探花精选

Have you ever found yourself working on a project in which you had to toggle between different software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations.

Although few people have the time or patience for this type of tedious work, it’s common and often critical to your business’s success — these mundane tasks need to get done.

What if there was a way to connect your software to the applications you use in a way that successfully brings them together? This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice?

Well, good news! This type of solution exists … it’s called an integration.

Integrations are a complex topic to understand. So, let’s simplify the concept with the help of an analogy we can reference throughout this guide.

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. And integration kind of works like this — I’ll explain more as we go.

What are integrations?

Integrations connect your software to third-party applications so they can share information with each other. They share data from one system to the next which provides you with more features and options while using your software.

Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration, to then watch Friends on the TV, or application.

Now, let’s run through some commonly asked questions about integrations to help you get a better grasp on what they are, how they work, and why your company needs them.

Why use integrations?

Integrations solve and simplify your need for new software as your business grows and evolves. They allow you to keep the system you’re currently using by simply adding connections to third-party applications to enhance system functionality and provide additional features you may need but aren’t able to build within your software. You can keep your current laptop and TV, and simply use the connector cable to watch Friends on the big screen.

By leveraging integration connections across your systems, you can to achieve a much wider range of tasks on your software as you enhance its functionality. This is especially helpful as your business expands since your needs are bound to change.

Although your software may have the functionality you need when you start your business, you’re likely going to want additional applications to provide the features you end up needing later on, as you grow.

There are many types of integrations, each of which has specific functions to help meet different needs. The easiest way to think about the various types of integrations is by category. Some integrations have several functions, meaning they could technically fit into many categories because they serve more than one main purpose. Other integrations have one specific function.

Who needs integrations?

Integrations are helpful tools for virtually every business, no matter the size or industry. There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content).

If you sell software, as , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. This is because your software may not have every feature and function your customers need to run their business. So, by adding an integration, they’ll get that added feature or function while continuing to use your software.

Referring back to our analogy, without the integration, or connector cable, your laptop wouldn’t be able to communicate with your TV to allow you to watch Friends on the big screen. You need that integration, or cable, to allow for added functionality and watch the show on TV — without it, this wouldn’t be possible.

How do you get integrations?

Integrations are almost always located in some type of marketplace, where customers can review and browse all of their options. The is an example of this. Our marketplace allows visitors to search and learn more about the various integrations and their functions, and then connect 探花精选 to their integration of choice.

(No, you can’t go to Best Buy to pick up your integration as you would with your connector cable to watch Friends on your TV… you’re right, the example doesn’t quite work here.)

How do integrations work with APIs?

API stands for application programming interface. An API is an interface that software uses to receive information (whether that’s data, servers, applications, etc.).

All of the integrations we’re going to discuss below are built on APIs. By building integrations on APIs, you can connect your integrations to your software and use them in tandem with one another. The integration allows for the flow of information to and from apps and devices in real-time — APIs allow them to talk to one another.

Think about this in terms of our analogy from above: The application is the TV, the programming allows your laptop to communicate with the TV, and the interface is how you (the user) are able to interact with the application (by watching Friends on your TV). In this example, the API is the port on the side of your laptop in which you actually insert your integration (the cable) to then connect your laptop to your TV.

Integration vs. iPaaS Solution

If you’ve heard of integrations before, chances are you’ve also heard about iPaaS, or Integration Platform as a Service. The difference between the two is an important distinction to make when determining which one you need for your business. While an integration is a one-to-one, direct connection solution, an iPaaS solution is not.

Instead, iPaaS is a cloud-based platform that connects your applications and systems — whether that’s in the cloud or on-premise — between an organization and third-party software without the use of middleware.

So, if you look for an integration solution on your software’s marketplace and don’t find the connection you’re looking for, then you’d turn to an iPaaS solution to solve your need for that connection. There are a few integrations available today (called “connector integrations”, which we’ll look at an example of below) that can help you build custom integrations..

So, which integrations should you actually use? Let’s look at a list of some of the most popular integrations available.

Popular Integrations

The following integrations are categorized by business need to help you browse through your options. (Almost all of these integrations fit into multiple categories, as they have functions that allow them to do multiple things. Below, we placed them in the category they’re best suited for.)

It’s important to note these are just some of today’s popular integrations — there are hundreds of more integrations to learn about and choose from as your business grows.

The list we’ve compiled below is of integrations that connect with . This isn’t to say these 探花精选 integrations don’t also work with other software. In fact, most of these integrations are compatible with dozens of programs in addition to 探花精选.

Let’s take a look.

Advertising Integrations

Advertising integrations help you market to and reach your target audience. Data about the success of your ads and/ or the leads obtained from them is automatically added to your so you can learn more about the people who interact with your ads and nurture them into customers.

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The Facebook Ads integration allows you to connect your to 探花精选. This integration gives you the ability to attribute your ads directly to the contacts who interact with them. It also allows you to review real data about which ads impact your bottom line. This simplifies the reporting process for all of your Facebook Ad efforts.

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Different businesses and products have various buyer personas. The AdRoll integration gives you the opportunity to create personalized retargeting ads for different lead segments in your 探花精选 contacts. You can personalize several parts of the ads, such as content and formatting, that will best relate to your prospect.

This allows you to focus on your audience’s attributes so you can effectively reach your prospects — you can gather intricate details about your prospects from your CRM via the integration so you’re able to successfully retarget them.

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If you’re not a developer, creating your website’s landing page might sound like an overwhelming task. The Instapage integration provides a straightforward option for anyone who wants to create and personalize their landing page and then send lead information straight to 探花精选. These details are automatically placed under the associated contact in 探花精选 for you— meaning, there’s no need to perform this transfer manually.

Account-Based Marketing (ABM) Integrations

ABM stands for account-based marketing. ABM integrations help you leverage your account and audience data so you can tailor your messaging, CTAs, and marketing strategies to close deals and attract customers.

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The OrgChartHub integration allows you to efficiently build customer organization charts without ever leaving 探花精选. You can create customer organization charts while in 探花精选 so you’re able to easily identify unknown contacts, visualize key stakeholders, and customize your sales personas without manually sending any of this information back and forth.

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With the CaliberMind integration, you’ll be able to look at your cross-channel account engagement and create alerts for your reps about which deals they should focus on closing to meet quota. The integration takes your contacts directly from 探花精选 and automatically matches them to their associated accounts so you don’t have to.

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The Metadata integration provides account-based advertising services. You can automatically identify specific target accounts and contacts from 探花精选 to create personalized advertisements at scale to help you close more deals and reach your target audience more effectively.

Analytics and Data Integrations

These integrations help you measure your success across a number of analytics platforms. You can look at your data in different ways and ensure all of this information is well-organized in 探花精选 so your team can review it at any time. These integrations help you learn more about which of your efforts are working and which ones need to be modified.

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With the increase of remote employees across businesses and the number of people who access their work while on-the-go, having the ability to review and manage your key performance indicators (KPIs) from anywhere can be quite helpful.

The Databox integration provides you with access to all of your analytics data in 探花精选 from a wide variety of sources including Google Analytics, SEMRush, mobile, desktop, Facebook, and more.

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In a world where many website visitors are uninterested in completing forms and providing their personal information, Hotjar is a great way to learn about who your visitors are and what they’re looking for on your site. The Hotjar integration gives you insight into who your website and mobile visitors are and what their needs consist of directly from 探花精选.

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The Klipfolio integration shows you your most important metrics in real-time and creates easy-to-read dashboards in 探花精选 so you can track and analyze performance across all of your platforms from one location. This allows you to improve your data transparency and reach your targets faster.

Calling Integrations

Whether it’s a meeting with fellow employees or your prospective and current customers, calling integrations will make all phone and video call interactions simple. Your contact’s information and details about the call will be recorded in 探花精选 for easy access. This also provides sales reps and support team members with the necessary background information to assist the prospect or customer appropriately.

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With Dialpad Meetings, it takes just seconds to schedule your meetings with colleagues and prospective customers so you can focus on tasks that require more attention. The integration allows you to schedule meetings quickly and easily without ever having to leave your 探花精选 portal.

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CloudTalk is a market frontrunner for calling tools and integrations. By combining CloudTalk’s comprehensive call center software with 探花精选’s top-of-the-line CRM system, you can ensure your customers receive quality service via smooth VoIP connections and that all your interactions stay logged.

This integration enables your customer service or sales agents to pair Cloudtalk with Hubspot CRM database, which means that before every call your agent knows the most important information about the prospect to deliver as personalized an approach as possible.

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Phone calls remain one of the most effective ways to interact with your prospective and current customers. Whether it’s a sales or support call, the Aircall integration allows you to manage your call flows and attentively assist your leads and customers all within 探花精选 so your contact’s information lives in one, central location.

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The CallRail integration is a call tracking and analytics system which allows you to customize segments and actions based on your specific calls with prospects and customers. All of your call and text data will automatically be added and organized in 探花精选 under the associated contact so you don’t have to manually enter any data.

Connector Integrations

Connector integrations provide you with access to dozens of applications which sync to 探花精选 to save you time and add functionality. Some connector integrations offer a wide range of applications and some have more specific types of applications. Additionally, some connector integrations can assist in creating a custom integration to suit your needs.

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The integration allows you to visually create and automate workflows without relying on developer resources. You can connect 探花精选 to 1,000+ apps and 6,000+ endpoints using Make’s unique visual builder, and drive unprecedented efficiency to your entire business in hours and days instead of weeks and months.

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The Zapier integration allows you to automatically connect your software to over 1,000 applications. It links your apps to 探花精选 for you in just a few clicks to save you time. There’s no coding required and your apps will be able to begin sharing data in an easy-to-read workflow format in your 探花精选 portal.

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Unito offers the deepest integrations on the market, allowing you to sync 探花精选 with other industry leading tools. Unito integrations are two-way, allowing information to be synced back and forth between 探花精选 and other tools, keeping everything updated in both tools.

Content Integrations

Content integrations help you create, design, and share custom content for your website. They also help you learn about 飞丑辞’蝉 interacting with the content and how they’re interacting with it. That information is then synced to 探花精选 so you can organize it and add it to specific contacts.

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If your website has a collection of blog posts, the Beacon integration might be a good option for you. The integration ensures your content looks professional and allows you to drive more leads by getting more value out of your existing content — it connects to 探花精选 to automatically convert your blog posts into downloadable content such as eBooks.

Customer Success Integrations

Customer success integrations connect to 探花精选 to make your internal and external interactions with employees (cross-team) and customers straightforward. They simplify communication and help you share information and/or data when you need to.

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The Slack integration is a digital workspace and communication tool that allows you to connect and talk with your team members. The integration is ideal for team collaboration and coordination from anywhere.

By connecting the integration to your software, you can use Slack’s and 探花精选’s features in either the application or the software so you don’t have to waste time toggling back and forth — the same information will be found in both locations in real-time.

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Zendesk offers a ticketing system to keep track of customer inquiries and allows you to keep details about all of your customer interactions in one place. It helps you provide consistent customer experiences among your fellow employees and customers.

By connecting 探花精选 to the Zendesk integration, you’ll be able to bring the work of your sales, marketing, and support teams together in a central location. It also allows these departments to communicate with each other while in 探花精选 as well.

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The LiveChat integration allows you to communicate with potential customers in real-time when they need assistance or guidance while on your website from 探花精选. Whether it’s a question about your product or the need for help in the checkout process, LiveChat allows you to walk them through the information they need to help you boost conversions and build strong relationships with prospects and customers.

Ecommerce Integrations

If you have an online store, ecommerce integrations are a great way to learn about what your customers and visitors are doing while they’re on your website. By connecting these integrations to 探花精选, you’ll know when your visitors are most frequently abandoning your site or their carts so you can create re-engagement content to regain their interest.

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The Shopify integration allows you to easily incorporate all of your ecommerce data and customer data within 探花精选. It automatically syncs customer, product, and deal information in 探花精选 under the associated customer’s profile, so your entire team can view all of these details in one location. You can also create cart abandonment nurturing tactics, re-engagement ads for your website from 探花精选 once you connect the integration to the software.

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The Typeform integration helps you create and design web and mobile forms for your leads. You can create contact forms, sign up forms, quizzes, and more, and all of your responses will automatically be sent directly to 探花精选 so you can easily review your results and responses and compile them under the associated contact in 探花精选.

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The Magento integration helps you create and send upsell, cross-sell, and reorder emails as well as develop abandoned cart nurturing tactics to boost your conversions. It automatically sends all of your customers’ ecommerce-related data, as well as emails between you and your customers, straight to their respective 探花精选 contact record.

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The WooCommerce Integration helps you achieve the lead capturing efficiency. This plugin syncs and maps your WooCommerce store records and forms into the CRM, creating detailed customer profiles meticulously organized under properties and lists. The data-driven approach fuels your marketing campaigns, aids in cart recovery, and streamlines daily operations through popular workflows.

Email Integrations

Email integrations help you track a prospect’s interactions with sales reps, personalize your email automation with certain contacts, and measure the success of your email campaigns among your target audience — all from 探花精选.

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The MailChimp integration allows you to sync 探花精选 with your email service provider. You can build email campaigns and rest easy knowing the Intelligent Error Handling feature will continue engaging your contacts even if a syncing error occurs between the software and application.

By connecting MailChimp to 探花精选, you’ll have the ability to automatically add contacts from 探花精选 into your application’s email lists and vice versa so you never have to do it manually.

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Privy helps you make more sales and turn more prospects into delighted customers. The integration uses targeted pop-up ads, banners, bars, and more to help you boost conversions and decrease page abandonment. It also automatically syncs all of your new leads from your website to 探花精选 so the software can help you nurture them and convert them into customers.

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The Front integration is a collaborative inbox, meaning all members of your team can see and access your contacts, review deals, and see all activity history while working in 探花精选. All of these details are automatically synced in Front and your CRM. This helps you improve your customer experience and ensure it remains consistent no matter which employees your customers work with.

Event and Webinar Integrations

Whether it’s an in-person event, a webinar, an online meeting, or a video conference, the following integrations simplify every aspect of hosting an event. They allow your contacts to book meetings with you and you can update all information related to your contacts post-event or meeting in 探花精选.

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Eventbrite helps you use inbound marketing tactics to attract more prospects and customers to your in-person events. Once connected to your software, the integration automatically takes data from your contact lists in 探花精选 to help you uncover effective ways to connect with your target audience, face-to-face.

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No matter the type of event you’re hosting, the GoToWebinar integration automatically syncs all of your registrant and participant information in 探花精选 under the associated contact. You’ll never have to worry about manually importing data about your webinar contacts again — instead, you’ll have more time to focus on the event itself.

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The Setmore integration simplifies appointment scheduling for you. It automatically imports your booked appointments (and information about the customer who booked the appointment) to 探花精选 under the correct contact’s profile so you don’t have to do it manually.

Lead Generation Integrations

Lead generation integrations help you transition early-stage leads into delighted customers. All of your leads’ information will automatically be synced to 探花精选 so you can view it at any point during the buyer’s journey. This is helpful to learn more about your target audience and to manage customer information so your sales and support teams can refer to it if needed, all from one location.

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The WordPress integration helps you optimize and align your WordPress website with the data about your contacts and business goals you have in 探花精选. Your 探花精选 account and all of your growth tools will automatically be connected to your WordPress site so you can work to attract, engage, and delight site visitors and customers on your site from either WordPress or 探花精选.

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The Unbounce integration helps you with the lead capturing and nurturing processes. You can create lead generation forms and send all data collected about your leads directly to 探花精选. At any point in time, you can take this data about your leads and use it to create campaigns. You’ll also have the ability to export any data in just seconds from your Unbounce account and share it anywhere.

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With the SurveyMonkey integration, you can create and distribute custom surveys to your prospects and customers, collect all data obtained, and view your responses within 探花精选. This is ideal because you can then segment and organize all your contacts based on their survey responses to easily manage the type of content and/or follow up they receive.

Live Chat Integrations

By adding live chat integrations to your website, you’ll be able to communicate with prospects in real-time and nurture them into customers. You can answer their questions, respond to their concerns, and assist them in their purchase decisions. Then, this data is compiled into 探花精选 under the specific contact it belongs to so you can follow up appropriately.

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The Intercom integration allows you to capture new leads and prospective customers with the help of live chat on your website. Intercom allows you to convert more leads by actively engaging with them at any time while they’re on your website once connected to 探花精选. You can then qualify your leads with custom bots, talk with them directly, and track them — then, all of this information is automatically organized under their contact in 探花精选.

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Once connected to 探花精选, the ManyChat integration allows you to automate your messenger marketing so you can easily organize, nurture, and track your leads from the software. You can also take any 探花精选 form and submit information obtained from it by sending custom field data to 探花精选 Form Submissions.

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The Drift integration provides live chat for your website so you can assist your leads in real-time form 探花精选. The integration allows you to watch and save all of the lead’s activity on your site in 探花精选 under the correct contact. Additionally, your sales reps can use Drift to customize their outreach and follow-ups based on that activity to improve the chances of conversion.

Sales Integrations

Sales integrations help you bring your sales tools, tactics, and prospects’ information together using 探花精选.

You’ll be able to keep your marketing, support, and sales details in a central location for all teams to access, analyze, and refer to as needed.

You can browse our to help 探花精选 customers efficiently convert leads, accelerate deals, and drive revenue.

Here are just a few callouts:

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Once connected to 探花精选, you’ll automatically be notified of any action a prospect takes on any document you send them with the HelloSign integration. Examples of the actions you’ll be notified about include when a prospect or customer receives, opens, or signs the document.

Then, this activity data is sent to the contact it belongs to in 探花精选 so reps know where the prospect or customer is in the buyer’s journey and how they should go about following up with them.

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If you’re a Salesforce user, you can automatically sync all of your contacts’ information from the database into 探花精选 once connected to the Salesforce integration. This allows you to work with reps to get strong lead intelligence and revenue reporting. You can mesh your marketing and sales work, content, and information so you and your team can access any information from either system at any point in time.

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When it comes to sales work, there are many tasks involved that don’t necessarily include the process of actually closing a deal. The PandaDoc integration automatically organizes and reviews information from 探花精选 about your prospect to help you with non-selling tasks like creating and sending quotes, proposals, and contracts.

Social Media Integrations

Understanding your social media following is a huge part of successful marketing. Social media integrations help you learn about your followers, understand the type of content they interact with and share, and automate specific parts of your social media strategy.

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With the Facebook integration, you can automatically connect your business’s Facebook account to 探花精选. Schedule Facebook posts ahead of time analyze and measure post’s performance. This integration is ideal if you want to manage your Facebook marketing strategy alongside your other social media marketing strategies directly from 探花精选.

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By connecting your LinkedIn account to 探花精选 through the LinkedIn integration, you can easily engage with your network and communicate with all of your contacts from 探花精选. You can also auto-publish your blogs and share specific content with your followers to nurture them into leads and customers. This integration is also great for tracking engagement along with all of your other social media channels and marketing efforts all from 探花精选’s social media tool.

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Schedule Tweets ahead of time, monitor Twitter streams, view Tweets and Twitter interactions of your competitors, and monitor accounts that are important to your brand from 探花精选 with the Twitter integration. All information about your current and new followers will be added to your contact lists in 探花精选 so everything is organized appropriately.

Video Integrations

With the rise of video and video marketing in business today, integrations that help you incorporate this media on your website have become quite useful. They allow you to create and implement videos on your site pages and forms as well as measure the success of your video marketing efforts.

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The Wistia integration provides you with the ability to integrate videos on your website, and then incorporate 探花精选 forms with those videos to improve video engagement (and hopefully, conversion) rates. If any lead converts on a video, their information is automatically sent to 探花精选 so you’ll have their video-viewing data paired with their contact details.

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The YouTube integration connects your YouTube channel to 探花精选. This way, you can easily report on your video and channel success and compare this data to that of your other social platforms using 探花精选’s analytics and social media tools and dashboards.

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With the Promo integration, you can choose from over three million clips, templates, and music options to use to create a video for your site directly from 探花精选. You can easily throw in custom messaging, branding, or logos to personalize the video for your business based on a specific prospect’s needs and interests, found under their specific contact in 探花精选.

Get Integrated to Grow Better

Integrations have the power to enhance all aspects of your business. No matter the software you use to run your company, you can find integrations that can help simplify your processes, optimize your efforts, and empower your fellow employees. So, find the right integration marketplace for your software and begin connecting to the applications suited for your business needs.

Editor's note: This post was originally published in July 2019 and has been updated for comprehensiveness.