探花精选

Generating a Steady Flow of Inbound Sales Leads

Written by: Pete Caputa
A dark blue marketing planning template book with a graphic showing a laptop and documents, emphasizing its use for developing marketing strategies.

FREE MARKETING PLAN TEMPLATE

Outline your company's marketing strategy in one simple, coherent plan.

Updated:

Published:

This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our .

Aaron Ross, CEO of , blogger at and the guy who started the inside sales team at , asked me to write a guest blog post on his blog about "". 

In the article, I listed the techniques that are critical to attract, capture and nurture prospects using a company's website and online marketing activities.

Here's the list of activities I discussed in order of their ability to increase high quality and a high quantity of leads. 

  1. Referrals & Brand Searches
  2. Free Tools/Free Trials
  3. Organic Search Engine Optimization
  4. Blogging
  5. Email Newsletters
  6. Webinars
  7. PPC
  8. Site and Email Newsletter Sponsorships
  9. Social Media 

 


Topics: Lead Generation

Related Articles

  • 21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

    21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

    Nov 06, 2024

  • Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say

    Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say

    Oct 31, 2024

  • How to Use Freebies to Optimize Your Lead Generation

    How to Use Freebies to Optimize Your Lead Generation

    Aug 13, 2024

  • How to Create a Lead Generation Website: 9 Simple Optimizations

    How to Create a Lead Generation Website: 9 Simple Optimizations

    Apr 03, 2024

  • Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

    Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

    Mar 29, 2024

  • Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

    Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

    Dec 26, 2023

  • Why You Still Need SMS Marketing & How to Get Started [+Data]

    Why You Still Need SMS Marketing & How to Get Started [+Data]

    Sep 22, 2023

  • Gated Content: What Marketers Need to Know [+Examples]

    Gated Content: What Marketers Need to Know [+Examples]

    Aug 01, 2023

  • B2B Lead Generation: The Best Campaigns for Every Channel

    B2B Lead Generation: The Best Campaigns for Every Channel

    Jun 27, 2023

  • What Is Demand Generation? [FAQs]

    What Is Demand Generation? [FAQs]

    Apr 06, 2023

    Outline your company's marketing strategy in one simple, coherent plan.

      The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends.

      Must enter a valid email

      We're committed to your privacy. 探花精选 uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our .

      This form is protected by reCAPTCHA and the Google and apply.

      Thank you!

      You've been subscribed