Good news: There's an easy way to use YouTube to grow your business without creating videos. You can embed existing YouTube content on your site using the YouTube API.
No scripting, no story boarding, and no filming required. Just use the content that has already been created. Let鈥檚 take a look at what the is, how you can get an API key, and how you can use it for your brand.
Like other APIs (or Application Programming Interfaces), the YouTube API makes a programmer鈥檚 work easier by skipping the drudgery of writing every single line of code every time users need to access data. Instead, programmers can use predefined functions and protocols to curate YouTube videos on a website.
Additionally, the YouTube API has a wide selection of features and functionalities that make it accessible to developers and valuable to businesses. It allows you to retrieve data at a mass scale without needing to access individual videos and channels.
With that in mind, what kind of data can you feature using the YouTube API? Let鈥檚 take a look.
The YouTube API gives you access to YouTube鈥檚 data in a more comprehensive, scalable way than standalone YouTube embed codes would. You can retrieve entire playlists, users鈥 uploads, and even search results using the YouTube API. You can also add YouTube functionalities to your website so that users can upload videos and manage channel subscriptions straight from your website or app.
Let鈥檚 take a look at some of the most popular functionalities of the API. This is not an exhaustive list; we recommend perusing .
YouTube Resource | Example HTTP Request | Description |
i.e what you鈥檇 like to use the API for | i.e one possible request you could make with this resource | i.e what the action would look like on your website or app |
GET / search |
Retrieves a range of search results based on the query you鈥檝e set. |
|
DELETE / playlists |
Deletes a playlist. |
|
POST / videos |
Uploads a video to YouTube from your website or app. |
|
POST / comments / markAsSpam |
Allows you to flag one or more comments as spam. |
|
GET / channels |
Retrieves a channel鈥檚 videos or playlists (or any other resource, such as comments). |
|
POST / subscriptions |
Adds a subscriber to an authenticated user鈥檚 channel. |
|
GET / members |
Retrieves a list of members for a channel that has given you authorization. |
|
PUT / captions |
Updates a caption track (you can upload a new file or change it to a draft). |
|
POST / channelSections |
Allows you to add a section of featured videos, for example, to an authenticated user鈥檚 channel. |
|
POST / watermarks / unset |
Allows you to remove a watermark image associated with a channel. |
Many marketers and business owners are missing out on the benefits of incorporating YouTube into their digital marketing strategy. Usually, it's a question of how much time it takes to create high-quality video content.
In a typical strategy, you would consistently publish video content every week with the hopes of generating likes and subscribers 鈥 a portion of which you鈥檇 hope would convert into customers. Luckily, this is no longer the only way to use YouTube for your business. YouTube has created an API that allows you to integrate your website with the social platform.
Here are some of the greatest benefits of using the YouTube API:
Using the YouTube API is a no-brainer for many marketers, but YouTube doesn't allow just anyone to access this valuable tool or its data. To prevent potential abuse, YouTube grants each user a unique API key that allows them to connect their website or app to the platform.
Each API key is designated for an individual project. If you鈥檙e using the API on two different websites, you should create two different API keys.
Now, let鈥檚 go over how to get a YouTube API key step-by-step.
If you'd prefer to watch a , check out this walkthrough by DAIMTO Developer tips:
You can log in to using your Google account. If you don鈥檛 yet have one, you鈥檒l need to create one.
Once you log in, you鈥檒l automatically be taken to an empty dashboard. On the upper right-hand corner, click Create Project.
You鈥檒l be taken to a screen where you can add a project name, select your organization, and select a location (URL).
You can create a project without an organization. If you don鈥檛 have an organization, you won鈥檛 be prompted to select a location.
Once you create a project, everything you do from here onwards, including creating the API key, will apply to that specific project. If you have multiple projects going at the same time, ensure that the correct one is selected by double-checking that the project is listed on the top navigation bar.
After creating a project, you鈥檒l be taken to a brand new dashboard with different cards: Project Info, Resources, and so on.
Navigate to the Getting Started card and click on Explore & Enable APIs.
Alternatively, on the sidebar, navigate to APIs & Services > Library.
Once you鈥檝e reached the library, you鈥檒l see a page divided into sections. Navigate to the section titled YouTube APIs and select YouTube Data API v3.
Alternatively, you can search for the YouTube Data API on the search bar.
After you arrive at the YouTube Data API page, click a blue button with the word Enable.
After clicking Enable, you鈥檒l be taken to an overview page.
On the top right corner, click Create Credentials.
On the Credentials window, select YouTube Data API v3 for the first blank space, Web server (e.g. node js. Tomcat) for the second, and check the Public data box on the third prompt.
Right below that, click on the blue button titled What credentials do I need?
After that, your API key will automatically load.
Click Done.
Finished! You鈥檝e got your API key. It鈥檚 saved in your credentials for easy retrieval.
Have you created an API key but don鈥檛 know how to find it? We鈥檒l walk you through the process of finding it step-by-step.
Glitches happen all the time, especially when it comes to APIs.
Your API key may not be working because you鈥檙e using it for the wrong project. Be sure you鈥檙e using the key for the project that you created it for, especially if you created multiple projects at the same time.
If it鈥檚 still not working, consider creating a new API key entirely.
Once you鈥檝e retrieved your YouTube API key, you can use it to call YouTube鈥檚 data. One other highly beneficial use is live-streaming events for your business. This will require you to access the YouTube Live Streaming API.
First, set up your project, website, or app and then get a YouTube API key. This key will let you access YouTube鈥檚 Live Streaming API.
Don鈥檛 forget to so that your API requests are successfully authenticated.
The YouTube Live Streaming API has a distinct set of resources you can make API calls for. These include:
The YouTube Live API also shares some resources with the YouTube Data API, including:
For each of these resources, you can complete a certain set of actions, which are called 鈥渕ethods.鈥 The methods you can use will vary depending on the resource you鈥檙e trying to create an API call for.
For instance, you can do the following with a liveBroadcast resource:
And much, much more. It all depends on what exactly you鈥檙e trying to do. If you鈥檙e feeling at a loss and don鈥檛 know how to use the YouTube Live Streaming API for, say, your WordPress website, you might consider using a plugin such as .
Before you touch a single line of your code on your actual app or website, try out the Live Streaming API using Google鈥檚 built-in API explorer tool. In it, you can specify parameters such as broadcastStatus, broadcastType, pageToken, and more (but the fields will vary depending on the resource and method you鈥檙e testing). This allows you to draft up the code in a sandbox environment without manipulating the code you鈥檝e already written for your website or app.
If you鈥檙e looking for more general examples of the YouTube Data API, you鈥檙e in luck. Below, we share some code samples for common things you might want to do using the API.
The following code samples allow you to retrieve your own or another user鈥檚 uploads. Choose the one that aligns with the coding language or platform you鈥檙e using.
See the Pen by Christina Perricone () on .
See the Pen by Christina Perricone () on .
See the Pen by Christina Perricone () on .
See the Pen by Christina Perricone () on .
You can use the YouTube API to retrieve search results for a certain keyword. Use the code samples below to do so.
See the Pen by Christina Perricone () on .
See the Pen by Christina Perricone () on .
See the Pen by Christina Perricone () on .
See the Pen by Christina Perricone () on .
For more AppsScript, Go, .NET, and Ruby code samples, .
If you鈥檙e using Java, JavaScript, PHP, Python, or curl to connect your website or app to the YouTube API, .
To create a code sample for your specific use case, take the following steps.
If you鈥檙e new to APIs and don鈥檛 know how to use it on your website, you鈥檙e in luck. It鈥檚 relatively simple to do even if you don鈥檛 have any advanced technical knowledge.
One of the most effective ways to promote your business through video marketing, without creating the videos yourself, is to curate YouTube content. With so much content already being created on YouTube (), browsing on the platform can get overwhelming for the user.
Using a plugin and a YouTube API key, you can step in and develop standalone content or lists of videos about specific subjects within your industry. This will make it easier for your audience to discover quality YouTube content while promoting the content creator for free. Your payment comes about in the form of growing website traffic.
Video is also a great way to illustrate your points when writing blog posts. It delivers the message faster, can cover more depth, and is the preferred content consumption method for many.
Here are some WordPress YouTube plugins you can use to engage your visitors on your WordPress website. For each of these plugins, you鈥檒l need a YouTube API key.
WonderPlugin lets you embed a playlist gallery on your website using a YouTube API key. You can also embed .
VideographyWP is a handy plugin that allows you to replace featured images with featured videos. After you input a YouTube API key into the plugin鈥檚 settings, the plugin retrieves the video for you without you needing to code it into the theme or page.
Automatic YouTube Gallery is as automatic as it sounds. To create a video gallery on your WP website, simply input the name of the channel, user, search term, or playlist into the plugin鈥檚 settings. You鈥檒l need a YouTube API key for this plugin to automatically retrieve the data.
WP YouTube Lite allows you to embed videos on your site without slowing down your page speed. Using the YouTube API, it loads YouTube videos into a much lighter video player that will keep your page鈥檚 loading time fast.
The Feed Them Social plugin allows you to create and embed social media feeds on your website. It interfaces with the YouTube API to retrieve all of YouTube鈥檚 data and create a custom feed. To activate a YouTube feed, you鈥檒l navigate to the YouTube Options page on your plugin settings and enter your API key.
Still have questions about using the YouTube API? We have answers below.
The YouTube API is free if you don鈥檛 exceed your daily API request quota. Each . You get 10,000 points per day.
The charge for accessing the YouTube Data API is based on . For each project, you're given 10,000 free points per day and all requests cost at least one point.
You can estimate your quota costs using the , and if you need more queries, you can . The pricing may not remain the same.
YouTube can help you reach a larger audience and grow your customer base. It has an established user base, providing the perfect environment for businesses, marketers, creatives, and virtually anyone who wants to reach the public to do so easily.
Consistently creating high quality, original content can be difficult to incorporate into most marketing strategies. But with access to the YouTube Data API, you can take the second-best route to use YouTube for marketing: sharing video on your website.
Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness.