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A picture says 1,000 words -- especially your LinkedIn profile picture. A well-chosen picture tells prospects you’re professional and competent. A bad one, on the other hand, undermines your credibility and primes buyers not to take you seriously.

But what exactly makes a picture “bad”?

Many factors influence photo quality -- for example, lack of proper lighting can doom an otherwise solid headshot. Meanwhile, a neutral facial expression can easily be read as unfriendliness, so make sure you’re smiling in your picture.

This infographic from has more tips on choosing the right LinkedIn profile photo.