In the internet age, trade shows shouldn't be your sole source of leads. An ultra-targeted LinkedIn saved search, group of Google alerts, or can deliver good fit opportunities to you on a regular basis -- without you ever having to step foot outside the office.
But most every industry has one event that is the event. Everyone who's anyone attends, and that includes your customers, competitors, and a heaping helping of potential buyers. Your company simply must be represented on the vendor floor -- no ifs, ands, or buts about it.
However, sending a team to a trade show is costly. How can you be sure the price of sending an army of reps will be offset by the business they bring back home?
The following ultra-thorough SlideShare from offers 75 tips to ensure your company gets the most bang from its trade show buck. What do carpeting, napkins, and QR codes have to do with generating and converting sales leads? Find out, and then unleash your newfound knowledge at .