Have you ever noticed that doing something the right way takes more time and energy? If only there was an easier way.
Turns out, there is. It’s called doing it wrong. Kind of like doing it right, but only takes a fraction of the time and energy … and yields absolutely dismal results.
Social selling isn’t a new concept in sales, but unfortunately, many reps are still trying to find the “easy” button when it comes to engaging with their buyers online. And this leads to cringeworthy mistakes.
Do you want to spend half the time you should on social selling and send your buyers running? Then by all means, implement the following six tips into your strategy. But if you’d like to invest the time into executing social selling correctly, do the opposite.
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