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YouTube has experienced explosive growth since it was and has since opened up avenues for brands and content creators alike.

Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber growth, ROI, and history.

• General
• Content
• ROI and Usage
• Mobile
• Demographics
• Subscriber Growth
• Usage
• History

YouTube Stats Every Video Marketer Should Know in 2023

General YouTube Stats

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• Over 500 hours of video are uploaded to YouTube every minute. ()
• Over one .
• “” by Pinkfong Kids' Songs & Stories is the most watched video on YouTube, with over 11 billion views since 2016.
• YouTube has .
• Based on a custom Nielsen meta-analysis, a full-funnel YouTube strategy drives 10% higher ROI compared to awareness advertising alone. ()
• A recent study shows that YouTube advertisers see Awareness formats driving 28% of their conversion assists. ()
• 75% of people surveyed say advertising in YouTube videos makes them more aware of new brands or products,1 while 70% of them say they bought a brand as a result of seeing it on YouTube ()
• A 2021 Google study found that on average, YouTube full-funnel advertisers see their awareness campaigns drive reach that is 75% more incremental than their action campaigns. ()
• 51% of U.S./UK consumers use YouTube to research or find products to buy. ()

YouTube Content Stats

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• 65% of Gen Z agree that content that’s personally relevant to them is more important than the content that lots of other people talk about. ()
• There were more than 65 billion views of videos related to ASMR in 2021. ()
• 76% of Gen Z agree that YouTube has the most content that lets them deeply explore topics they are interested in. ()
• 82% of Gen Z have used YouTube to watch content in order to feel nostalgic. ()
• 83% of Gen Z have used YouTube to watch soothing content that helps them relax. ()
• 78% of people agree that they use YouTube because it serves them with content that’s personally relevant to them. ()

ROI and Usage by Marketers

• YouTube channels with 100K-1M followers have the highest engagement rate. ()
• On most social platforms, engagement rates usually trend down as follower count grows. On YouTube, the opposite is true. The average engagement rate on YouTube for content creators with over 1 million followers is 4.06% while the average rate for those with 1K to 5K followers is only 2.04%. ()
• 77% of video marketers use YouTube to host videos. (探花精选 Blog Research)
• When asked which social media platform offered the highest engagement rate, 500+ marketers ranked YouTube second highest. (探花精选 Blog Research)
• YouTube is the most widely-used platform among video marketers used by 88%. (Wyzowl)
• 56% of marketers surveyed in 2022 say YouTube offers the biggest ROI, ranking #2 behind Instagram. (探花精选 Blog Research)
• Marketers plan to invest the most in YouTube in 2022. (探花精选 Blog Research)
• 27% of marketers surveyed in a Video Marketing Report say they plan on investing in sharing videos on YouTube more than any other platform. (探花精选 Blog Research)
• YouTube ranks second highest in generating leads when sharing marketing videos behind Instagram. (探花精选 Blog Research)
• 44% of influencers leveraged YouTube for their campaigns in 2021, up 8% from 2021. ()

YouTube Mobile Stats

• 21.2% of the global traffic on YouTube in 2021 came from mobile devices. ()
• More than is generated from mobile devices.
• In Q2 of 2021, mobile devices accounted for 63% of YouTube viewing time worldwide. ()
• In 2020, YouTube was the after ZOOM, TikTok, and Disney+.
• in December 2021, 72% of respondents aged 18 to 34 years used their smartphones to watch online video content weekly. ()

YouTube Demographics Stats

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• Millennials trust YouTube more than any other generation. ()
• 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. ()
• YouTube attracts the most visitors from India, the United States, and Indonesia. ()
• YouTube is the second most visited website in the world. ()
• 82% of U.S. adults who identify as male report using YouTube. ()
• YouTube is .
• YouTube is available in .

YouTube Subscriber Growth Stats

• YouTubers collectively earned a record-breaking $300 million in 2021, up 40% from the previous year. ()
• T-Series, a Hindi music channel, is the with 171 million subscribers, followed by PewDiePie with 109 million subscribers.
• The most popular branded YouTube channel is LEGO, which has over 10.04 billion views. ()

YouTube Usage Stats

• YouTube is the world’s second-largest search engine. ()
• Viewers are four times more likely to use YouTube to find information about a brand, product, or service (versus other platforms). ()
• YouTube is the behind Google.
• YouTube users collectively watch over .
• are music videos.
• 70% of viewers say that YouTube makes them more aware of new brands. ()
• Viewers say they're twice as likely to buy something they saw on YouTube. ()

YouTube History Stats

• "YouTube.com" was .
• "Me at the zoo" was on April 25, 2005.
• Google on October 9, 2006.
• YouTube in December 2007.
• YouTube for the first time in 2012.
• One of the youngest successful , who is a 8-year-old boy who makes $22 million a year and has 22 million subscribers.
• The song "Gangnam Style" which surged in popularity in 2014 .
• The was a 2005 Nike ad featuring football star, Ronaldinho.
• The , which attracted 101.1 million views in a single day.
• The is the music video for the song “Despacito” by Luis Fonsi featuring Daddy Yankee, with over 49 million likes.
• YouTube’s own . It has received over 19 million dislikes and owns an 86.60% dislike percentage.

Editor's note: This post was originally published in February 2019 and has been updated for comprehensiveness.