Imagine being able to transport yourself to a completely different place -- an idyllic , a front row seat at a , an -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible.
defines VR as “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.” And the level of personalization and immersion that VR provides makes it a great opportunity for brands to engage with their tech-savvy audiences.In fact, brands such as have already started using VR to delight their consumers and build loyalty in ways that are highly innovative and, in some cases, very affordable.
To learn more about how the evolution of virtual reality -- from the 1930s to present day -- check out the infographic from below. (And to learn more about other game-changing trends you should incorporate into your marketing strategy, )
![AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]](https://www.hubspot.com/hubfs/ar-vs-vr.jpg)
![What Consumers Think About the Metaverse & What Brands Need to Know [New Data]](https://www.hubspot.com/hubfs/what-consumers-think-about-the-metaverse.jpg)
