Your company logo might not be a stand-alone indicator of success, but it certainly doesn't hurt to have a thoughtful, eye-catching design -- especially if you're an early stage startup attempting to break into a competitive space.
To see how high-growth companies are approaching logo design, the folks at analyzed more than 2,000 company logos from the , seeking patterns that might indicate more than just an eye towards popular design trends.
They collected data on each logo's dominant attributes (e.g.: minimal, angular), structure (e.g.: icon, wordmark), color scheme, and industry. While some of the findings clearly reflect expected trends (94% of the logos could be classified as minimal), others revealed some interesting insights into patterns across a variety of industries.
Curious to see what these powerhouse startup logos have in common? Check out the infographic below, and start planning your next redesign with this data in mind.
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