This post originally appeared on 探花精选's . To read more content like this, subscribe to Sales.
If you haven't started incorporating social media into your sales process, you're not alone. , only 31% of sellers currently use social to sell.
But a quick look at the data backing social selling indicates that the trend will only get stronger in the years to come. For instance, 79% of salespeople who actively engage on social media outperform their peers, and over half of buyers consult social channels as part of their research processes -- up from 19% in 2012.
While there's no shame in not being a social seller today, salespeople who refuse to join the party will get left behind in the near future. Need some convincing? Check out the data in the . Better to join the ranks of social sellers late than never.
