探花精选

Should You Even Bother With Bots? An Expert Weighs In [Video]

Written by: Karla Hesterberg
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If you're a human with internet access in 2017, you've probably talked to a bot recently -- .

With like Facebook Messenger and WhatsApp, the current tech landscape is set for a veritable explosion of chatbots and AI-based assistants over the next few years. And marketers should be racing to explore the potential power of this exciting new space -- , of course.  

This isn't the first time we're talking about the importance of investing early in bots on the 探花精选 Marketing Blog, but it's one thing to recognize the potential of a new technology and quite another to start incorporating it into your exisiting business model.

Especially for businesses on the smaller side, pivoting towards a new strategy can feel like a terrifying leap. You've probably asked yourself: should I even bother with bots?

To learn more about practical use cases for bots, we turned to Vedant Misra, the founder and CEO of Kemvi (an AI and machine learning startup recently aquired by 探花精选), and current artificial intelligence tech lead here at 探花精选.

Check out the interview above, and decide for yourself: are bots the right next move for your business?

Editor's note: 探花精选 has acquired Motion AI, which enables everyone (developer or not) to build bots. .

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