Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.
Over the past few years, marketers have lived through everything from changes in search behavior (like ) to search engine algorithm updates (like ). Nowadays, following and adapting to these changes has been a big key to a business' success.
If you're struggling to keep up with the changes in SEO and what you as a marketer need to do as a result, you're in the right place. for a crash course in the most important parts of SEO marketers need to know to be successful in 2016 and beyond.
You'll learn which ranking factors are the most and least important, , how to figure out what searchers are looking for, , the , the place , and more.
![How to Search an Entire Website in Google in 3 Steps [+ Example]](https://www.hubspot.com/hubfs/google-site-search.jpg)
