探花精选

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing.

Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget?

Backing up your decisions or budgetary requests with data is a smart move. To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans.

Table of Contents

• Search PPC Statistics
• Social PPC Statistics
• Search Engine Marketing Statistics
• User Behavior Statistics
• Paid Search Statistics

Search PPC Statistics

• see Google ads.
• 46% of web users between PPC ads and organic search links.
• Yet 77% of the respondents in a Clutch survey from 2019 said they’re confident among SERP results.
• Google pay-per-click ads have the biggest ROI at 200%.
• Small to mid-sized for an average PPC campaign.
• 72% of companies haven’t looked at their ad campaigns .
• take place online.
• Paid search accounted for .
• , compared to 35% for organic results.
• Facebook Ads and Google Ads are the .
• PPC generates that SEO brings in.
• The average click-through rate for .
• The average .
• comes from Google Ads.
• 65% of small to mid-sized businesses .
• 45% of small businesses have a , and 55% of them use display ads.
• skip over search ads.
• 40% of advertisers say .
• optimize their Google Ads account weekly.
• 54% of people in online ads.
• Customers are up to when you use retargeting.
• .
• than what we see on Google Ads.
• Ads can .
• 97% of people used the web to in 2022.
• A personalized PPC landing page will be .
• People are on a Google PPC ad than on any other platform.
• 84% of brands polled said .
• 70% of than PPC.
• like they do SEO.
• With Google Ads, businesses earn, on average, .
• in a store if they have clicked on the retailer’s Google search ad before visiting.

Social PPC Statistics

• Globally, use social media.
• Last year, in 2022, .
• Social ad spend in 2022 represented .
• Over the course of 2022, the volume of social media ad impressions .
• Worldwide, the social media ad click-through rate , but one year prior, it was higher — .
• Social media’s video ad spend at the end of 2022 was $24.35 billion — .
• The largest social ad market in the world? .
• Social media ad revenue is expected to balloon up to .
• In Q3 of 2022, the cost-per-mille , meaning advertisers had to pay that much to have their ads viewed by a thousand potential leads.
• , 83% of marketers surveyed reported some measure of confidence in the ROI of social media, a 15% increase over the year before.
• — the 65+ demographic — when it comes to watching Facebook ad videos.
• The average Facebook user clicks on every month.
• 9.21% of Facebook ads convert, which makes it the .
• Approximately .
• 49% of internet users report being likely to purchase from .
• Snapchat ads are at reaching Gen Z than TV ads.

Search Engine Marketing Statistics

• Around , online interactions, and journeys begin with a search engine.
• Search marketing is than other marketing strategies.
• for online advertising — 45% of them invest in it.
• .
• Compared to social media, search engines generate approximately .
• About 40% of .
• A 1-second delay in page response time can result in a .
• Google processes over .
• of all online search behavior.
• Zero-click searches on Google have been increasing: to another Google property.
• 95.88% of Google searches .
• Google handles a stunning .
• Google’s top 5 organic listings .
• Around 15% of questions asked on Google have .
• Baidu is the Google of China and holds 75.54% of the search market share.
• Reviews say than Google.
• Google handles a stunning .
• Bing is the #2 search engine and gets over .

User Behavior Statistics

• Before making a purchase, .
• About 50% of users are more inclined to click on a brand result .
• Mobile search query terms “best” and “right now” have over the past two years.
• 43.2% of internet users 16 to 64 cite is to research products and brands.
• 58% of internet users .
• In terms of search, .
• 93% of consumers say .
• 50.9% of internet users search for news and events — .
• In the past two years, “Near Me” and .
• by around 3.5% each year.
• Internet usage increased by 1355% from the beginning of 2000.
• — 1050 million vs. the US at 311.3 million with India between them at 692 million.
• By 2025, it’s projected that about will access it primarily through mobile devices.
• About 75% of search users .

Paid Search Statistics

• Organic and paid search make up 80% of all trackable website visits. The current split is .
• 19% of marketers say .
• from paid search.
• Retail and ecommerce get .
• The and averages $6.75.
• .
• The is in the dating and personals industry — 9.64%.
• The industry with is, sadly, advocacy at 1.96%.
• The computer and electronics industry has at $101.40.
• 74% of brands say that PPC ads are a .
• Leads from compared to outbound leads, which lag behind at a 1.7% close rate.