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Have you ever seen a particularly genius marketing campaign and thought to yourself, "Wow, why didn't I think of that?"

When Oreo shipped , you could practically hear the collective sigh of envious marketers everywhere. -- like Dove's "Real Beauty" campaign or Old Spice's "The Man Your Man Could Smell Like" -- garnered similar reactions.

Even for smaller brands, some marketing campaigns work remarkably among their customer base -- while others are just sort of ... meh. How can you set yourself up for success with every one of your campaigns?

To help tackle the anatomy of a marketing campaign that actually works, . Flip through it to learn helpful tips for how personalizing campaigns, choosing the right channels, getting the timing down, and delivering at scale can help your next campaign become a hit.