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In 2021, marketers that used said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. 

But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand?

Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: 

• Top Food Influencers on Instagram
• Top Travel Influencers on Instagram
• Top Fashion & Style Influencers on Instagram
• Top Photography Influencers on Instagram
• Top Lifestyle Influencers on Instagram
• Top Design Influencers on Instagram
• Top Beauty Influencers on Instagram
• Top Sport & Fitness Influencers on Instagram
• Top Influencers on Instagram

Top Food Influencers on Instagram

1. (9.1M followers)
2. (620k followers)
3. (188k followers)
4. (104k followers)
5. (1.7M followers)
6. (299k followers)
7. (101k followers)
8. (60.5k followers)
9. (50.1k followers)
10. (39.1k followers)
11. (616k followers)
12. (1.5M followers)
13. (121k followers)
14. (810k followers)
15. (59.4k followers)
16. (1.2M followers)
17. (212k followers)
18. (2.1M followers)
19. (3.4M followers)

Top Travel Influencers on Instagram

1. (100k followers)
2. (140k followers)
3. (668k followers)
4. (520k followers)
5. (330k followers)
6. (99k followers)
7. (203k followers)
8. (59.9k followers)
9. (2.6M followers)
10. (2.1M followers)
11. (2.6M followers)
12. (55K followers)
13. (1.3M followers)

Top Fashion & Style Influencers on Instagram

1. (5.2M followers)
2. (1.3M followers)
3. (719K followers)
4. (27.2M followers)
5. (1.7M followers)
6. (65.1k followers)
7. (826k followers)
8. (141k followers)
9. (216k followers)
10. (382k followers)
11. (693k followers)
12. (477k followers)
13. (202k followers)
14. (1.4M followers)
15. (6.8M followers)
16. (6.5M followers)
17. (2.9M followers)
18. (910k followers)

Top Photography Influencers on Instagram

1. (218k followers)
2. (1.8M followers)
3. (101k followers)
4. (3.2M followers)
5. (161k followers)
6. (5.2k followers)
7. (31.4k followers)
8. (24.9k followers)
9. (9.6k followers)
10. (106k followers)
11. (80.1k followers)
12. (728k followers)
13. (7.3M followers)
14. (1.3M followers)
15. (852k followers)

Top Lifestyle Influencers on Instagram

1. (1.2 million followers)
2. (691k followers)
3. (434k followers)
4. (327k followers)
5. (329k followers)
6. (251k followers)
7. (44.9k followers)
8. (547k followers)
9. (146k followers)
10. (1.6M followers)
11. (1.1M followers)
12. (13.6M followers)
13. (11.6M followers)
14. (4.4M followers)

Top Design Influencers on Instagram

1. (4M followers)
2. (1.2M followers)
3. (275k followers)
4. (195k followers)
5. (218k followers)
6. (500k followers)
7. (344k followers)
8. (3.3M followers)
9. (207k followers)
10. (51.6k followers)
11. (840k followers)
12. (25.3k followers)
13. (196k followers)

Top Beauty Influencers on Instagram

1. (1.9M followers)
2. (1.3M followers)
3. (13.7M followers)
4. (2M followers)
5. (4M followers)
6. (6.2M followers)
7. (2.1M followers)
8. (50.5M followers)
9. (703k followers)
10. (9.3M followers)
11. (22.9M followers)
12. (2.9M followers)

Top Sport & Fitness Influencers on Instagram

1. (2.7M followers)
2. (3.3M followers)
3. (92.6k followers)
4. (893k followers)
5. (331k followers)
6. (113k followers)
7. (75k followers)
8. (82.3k followers)
9. (1.4M followers)
10. (2.3M followers)
11. (14.5M followers)
12. (13.4M followers)
13. (8.1M followers)
    
    

Top Instagram Influencers

1. Jamie Oliver
2. David Chang
3. Jack Morris and Lauren Bullen
4. The Bucket List Family
5. Chiara Ferragni
6. Alexa Chung
7. Jimmy Chin
8. Jannid Olsson Delér
9. Grace Bonney
10. Huda Kattan
11. Zoe Sugg
12. Sjana Elise Earp
13. Massy Arias

1.

Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers.

2.

Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool.

3. and

Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)
have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations.

4.

The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers.

5.

Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the , listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year.

6.

Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers.

7.

Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent.

8.

Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations.

9.

Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed.

10.

Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a . Her homepage is filled with makeup videos and snaps of her luxury lifestyle.

11.

Zoe Sugg runs a and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits.

12.

Sjana Elise Earp is  a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called .

13.

Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life.