探花精选

At INBOUND 2019, more than 26,000 people came together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers?

Increasingly, a key part of the answer is: an integrated ecosystem for your tech stack.

Software has eaten the world, as . Every company now uses a collection of cloud-based apps to run nearly every facet of their business. The term “tech stack” has entered everyday business conversations to describe these collections of tools.

And these stacks are growing, even in the SMB space. According to , businesses with 101-250 employees have an average of 99 SaaS app subscriptions.

It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. To run your business effectively and to give customers a coherent and compelling experience across all the different touchpoints they have with you, all these different apps need to work together.

This is why 探花精选 is that serves as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We want to make it easy to orchestrate these apps to better serve your customers, and to help you grow better.

To further facilitate the integration of hundreds of apps with seamless two-way syncing of customer records, , one of the most highly-rated iPaaS (integration-platform-as-a-service) providers in the space.

At the beginning of the year, we shared our progress on this mission from 2018 and celebrated the many new and growing partners in our app ecosystem. We’re excited to give you an update on our platform ecosystem so far this year...

Growth in App Partners and App Adoption

We now have over 350 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your 探花精选 portal. Here is just a sample of the categories our partner ecosystem powers:

• Event management
• Employee advocacy programs
• Account-based marketing tools
• Call system integrations
• Webinar production
• SMS messaging
• Accounting integrations
• Interactive content
• Loyalty program management
• Influencer management
• RFP response management
• Content translation
• Videoconferencing
• Revenue forecasting
• Data cleaning and de-duplication
• Reputation and reviews management
• Direct mail automation
• Gift card delivery
• Affiliate program management
• … and so much more.

Even within these categories, our ecosystem includes a wide range of apps to provide choice and depth in these capabilities. Recent additions to our App Marketplace include: Xero and Freshbooks for connecting your CRM to accounting systems; integrations with Scribeless and Handwrytten, to automate handwritten notes to prospects and customers in workflows; an integration to connect Facebook Messenger with 探花精选 Conversations; an integration with the popular calendering app Calendly; B2B subscription management with Yonium; and so much more.

App adoption is on the rise, as we’re seeing our customers taking advantage of the range of capabilities available in our ecosystem. Of our 68,800+ customers, 94% have installed at least one app or integration. On average, customers install five apps each, and some customers have more than 10 integrations. Across our entire user base, including those working with our free products, 700,000 apps have been installed.

A Brand New App Marketplace Built for Scale

We launched a brand-new at INBOUND that makes it easier for 探花精选 customers to find, understand, and install apps. (.)

We want to make it easier for customers to find the right apps to grow their businesses and support “informed choice” — understanding the different features and pricing of several alternative products. Here’s what’s new:

1. We’ve organized apps into more granular categories and subcategories, so it’s easier to find what you’re looking for.
2. We’ve added more collections of apps that are hand-curated for different types of business and users, so you can discover new apps to help you grow better. These collections include:

4. For developers, the new app listing flow makes it easier than ever to create and list an app with 探花精选. If you’re an existing app partner, making updates to your app’s listing page has never been more frictionless. Real-time previews help developers understand how information is presented on listing pages. And now, your whole team can now access your tier status, install progress, and app listings all from one account -- no more waiting for monthly emails.

We’ve loved hearing the response from our app partner community:

The Most Popular Apps in Our Ecosystem Today

We always find it useful and interesting to see which apps have been widely adopted by 探花精选 users, revealing trends about the capabilities businesses are adding to their tech stacks.

Through July 2019, these were the top 20 most popular integrations in the 探花精选 ecosystem:

1. -- email service
2. -- book meetings
3. -- integrations automation
4. -- targeted social ads
5. -- time-management and scheduling
6. -- microblogging and social networking
7. -- email and marketing automation
8. -- free content management system
9. -- social network for professionals
10. -- social media and networking
11. -- collaboration hub for work
12. -- website indexing and optimization
13. 探花精选 Video powered by Vidyard-- create and manage videos
14. -- online advertising
15. -- survey collection
16. -- KPI dashboards
17. -- event management and ticketing
18. -- CRM
19. -- targeted social ads
20. -- video conferencing

Many of those integrations were built by 探花精选 to connect with apps that are already widely adopted, such as Gmail, Facebook, and Twitter. We also want to recognize the top 20 most popular integrations built by our app partners to highlight the broader set of capabilities in our ecosystem:

1. -- KPI dashboards
2. -- business card reader
3. -- integrations automation
4. -- online form and survey-building
5. -- heat mapping
6. -- docusigning
7. -- support ticketing and customer service software
8. -- landing page building
9. -- data migration tool
10. -- integrations automation
11. -- customer messaging
12. HelloSign -- docusigning
13. -- Facebook bot creation
14. -- business dashboards
15. -- ecommerce marketing
16. -- team collaboration
17. -- landing pages
18. -- chat software
19. -- video hosting
20. -- seamless data sync

Finally, here are our “rising stars” — the fastest growing apps by total net installs since January 1, 2018:

1. -- data migration tool
2. -- Facebook bot creation
3. -- online form and survey-building
4. -- form building
5. -- integrations automation
6. -- customer messaging
7. -- lead generation
8. -- visitor tracking
9. -- form building
10. -- seamless data sync
11. -- proposal creation
12. -- Google Sheets connector
13. -- data management
14. -- organizational chart building
15. -- project management
16. -- SMS and MMS messaging
17. -- Email data cleanup
18. -- ecommerce connector
19. -- appointment booking
20. -- marketing automation

Congratulations to these app partners on their growing success. We’re happy that so many 探花精选 customers are getting value from their solutions.

Boosting App Partner Growth at Founders’ Day

We continually seek ways to help our app partners grow their businesses beyond technology. That’s why our founders, Brian Halligan and Dharmesh Shah, hosted an exclusive this year.

All founders in our app partner community — from early-stage startups to public companies — were invited to join a day of closed-door discussions about what it’s really like to launch and scale a SaaS business.

Topics covered included:

• The future of B2B buying
• What breaks on the journey from startup to scaleup
• Friends, frenemies, and coopetition in the age of platforms
• Beyond the Valley: taking advantage of starting (and growing) elsewhere

The event featured a series of candid, off-the-record panels with successful SaaS pioneers. Many app partners said it was one of the most valuable event experiences they’d ever had, addressing the challenges of growing a SaaS business in frank conversations with those who had traveled the road ahead of them.

Want to Build Your Own App With 探花精选?

If you’re an app developer — or aspire to become one — we warmly invite you to . Tens of thousands of 探花精选 customers around the world are eager for new and innovative solutions that will help them manage, streamline, and integrate their business activities. And we’re committed to doing our very best to deliver an excellent experience to developers and customers to help them connect and grow better together.

Just getting started? We recently launched the first two lessons in the course  in our Academy to help enable developers to build on the 探花精选 platform. The new course will help familiarize developers with the steps of building on 探花精选, from creating a developer portal to leveraging API documentation to make their first call. To help developers build better apps without having to start from scratch, we are also launching , a collection of example apps for popular actions. Popular use cases can quickly be replicated by copying and pasting a sample app -- giving developers more time to build value without having to start from scratch. 

We’re excited to find ways to make building on and growing with 探花精选 easier than ever. As our CEO Brian Halligan said in our :

"This year we’re adding fuel to the platform fire... Through our partners we’ll be able to do more and, our customers themselves will be able to do more. We’re just getting started here."

Learn more at .