LinkedIn is the That makes it a key platform to generate leads, build professional relationships, and drive leads.
But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content's reach and get it in front of the right eyes, you should be using LinkedIn's Sponsored Content feature.
Even if you’ve used before, you may not have mastered all of the steps it takes to make sure you’re getting the most ROI from your campaigns. Luckily, 探花精选 teamed up with LinkedIn to bring you -- a two-week guide on running successful LinkedIn Sponsored Content campaigns.
More specifically, you’ll learn how to:
- Build an organic audience on LinkedIn.
- Select the right pieces of content.
- Identify the best target audience.
- Build an effective editorial calendar.
- Implement conversion tracking to prove ROI.
- Develop an effective targeting and strategy.
- Monitor, report on, and optimize your sponsored content campaigns over time.
Download your copy of here.
Topics:
LinkedIn Advertising
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