探花精选

Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. In fact, content with relevant images than content without relevant images.

And in social media, visuals pretty much make or break your presence. , visual content is more than 40X more likely to get shared on social media than other types of content. And if you need any more evidence to convince you visuals are essential to your content marketing, just .

But honestly ... who's got time for all that? And I don't know about you, but I don't exactly have a degree in graphic design, or the budget to hire someone who does. So, what's a design-impaired marketer to do?

Luckily, over the past couple years, we've been on a mission at 探花精选 to make much less of an obstacle for the average marketer. How, you ask? Templates, my friends ... templates. And what's great about these templates is they're all built for software you probably already have on your computer: PowerPoint.

I'm going to walk you through all the visual content marketing templates we have available for free to download, and show you how we've used them ourselves to create awesome visuals right in PowerPoint.

(Want to learn more about content creation, strategy, and promotion? )

The Free Templates You Need for Visual Content Design

Click on a template below to jump to that section:

• 100 Templates for Visual Social Media Content
• 5 Pre-Sized Social Media Cover Photo Templates
• 15 Infographic Templates
• 5 SlideShare Presentation Templates
• 3 PowerPoint Presentation Templates
• 50 Customizable Call-to-Action Templates
• 18 Ebook Templates
• 195+ Design Templates for Canva
• 550+ Royalty-Free Stock Photos

You know how I said before that visual content is more than 40X more likely to get shared on social media than other types of content? That's right: . On Twitter, for example, for the Buffer Twitter account revealed that tweets with photos earned 150% more retweets and 18% more clicks than tweets without images.

It makes perfect sense why: Just consider how much more prominently visual content gets displayed in social media feeds compared to text-based content. Of the two tweets below from Taco Bell, which one draws your eye more quickly?

This one?

Or this one?

The second one, right? Case in point.

But Twitter isn't the only social network where visual content will garner you more engagement. In an analysis of one billion Facebook posts from three million brands globally, that the post formats that get the most engagement are questions and images.

So what can you do to make the content you post on Facebook, Twitter, and all other social networks more visual? Lots of things, it turns out. Here's just a smattering of options you'll get when you download the visual social media content templates -- much more visually stimulating than just a description and a link, right?

And here's an example of visual social media content we've created for -- right in PowerPoint:

. (Then to see how quick and easy it is to customize them.)

5 Pre-Sized Social Media Cover Photo Templates ()

As you now know, social media is where visual content thrives. So to get started, you'll want to make sure your business' social media accounts are optimized with attractive cover photos. This download includes to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using .

In fact, we frequently use PowerPoint to create 探花精选's own Facebook cover photos. Here's an example of one of our former cover photos that was used to promote our (we'll cover that later in this post).

15 Infographic Templates ()

When you think about visual content and marketing, what's the first thing you think of? I bet many of you think of infographics. The infographic is a great choice for visual content -- particularly for your blog -- since it can generate a lot of traffic, inbound links, and social shares. After all, infographics are than any other type of content. But man, can it take a lot of time and skill to pull off.

Enter our 15 customizable infographic templates, which can help you cut back on the time, effort (and, yes, skill) required for infographic creation.

There are 15 infographic styles to choose from, and each is completely customizable. And because all you need is a little PowerPoint know-how (don't worry -- the download also offers some basic PowerPoint tips) and the content to plug into them, these templates will severely cut back on the time, effort, and design skills necessary for infographic creation.

In fact, my colleague Lindsay used one of these templates to create a brand new infographic in under an hour. to see the before/after, and what she did to create it.

.

5 SlideShare Presentation Templates ()

Another great option for creating visual blog content is SlideShare. SlideShare is a site that allows you to upload files that people can view, share, and embed. It's most typical use is for sharing slideshows.

SlideShare presentations are great for content that is best presented in a visual way -- like quick tips or best practices, data, visual examples, or content that tells a story. But like so many other forms of visual content, SlideShare creation does take time and skill.

That's why if you and plug in some content (like a blog post) you've already created, you'll make things much easier on yourself -- and shave off valuable content creation time, too.

Below is an example of a SlideShare presentation we created from scratch using PowerPoint. The contents of this presentation also provide some helpful tips for using stock photos in your visual content. Lucky for you, we're about to throw some free stock photos your way, too ;-).

. (Then , which provides you with some SlideShare creation tips and best practices along the way.)

3 PowerPoint Presentation Templates ()

What about if you're creating a slide deck that's not necessarily meant for SlideShare? Maybe it's for an internal presentation you're giving to share the results of a project you did, a deck to , or some slides for an upcoming speaking gig you have.

We have a few general PowerPoint templates available for download as well, which also comes with a series of four videos to teach you some basic PowerPoint creation tips, including how to enhance images, how to clean up your text, and how install premium fonts -- all right in PowerPoint.

50 Customizable Call-to-Action Templates ()

Of all the templates on this list, this one is probably the most utilitarian. After all, CTAs are pretty darn essential for lead generation -- and lead generation is one of the most important goals for many marketers. But there's also no denying that CTAs still require some design skill.

Luckily, this template download offers 50 customizable CTAs in -- you guessed it -- PowerPoint! Here's one I created from scratch in PowerPoint to promote our data hub, .

And if you want more inspiration (and proof) about just how professional-looking you can make CTAs in PowerPoint, check out this . It's life changing.

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18 Ebook Templates ( and )

... because your ebooks deserve to look better than a 10-page chunk of text in Microsoft Word. We started out by building five free ebook templates, and then more recently added 13 additional templates -- so you'll have plenty of professional-looking, attractive design options to choose from when you're creating your next ebook.

And if you need help with ebook creation in general, using one of our very own ebook templates.

Need a little more help with the whole writing part? is free guide will walk you through how to write an ebook -- from content and concept to design and promotion.

Download your ebook templates: |

195+ Design Templates for Canva ()

It can be hard to find the time and resources to create a cohesive set of campaign visuals, from Twitter graphics, to blog images, to email header images. That's why we partnered with Canva to put together the ultimate set of , including infographic templates, social media templates for Facebook, Twitter, LinkedIn, and Pinterest, email header templates, blog featured image templates, and more.

These design templates are easy-to-use, work for any industry (finance, dentistry, agriculture, law... we've got 'em all), and are completely free. For each template, you'll find 10 visual design types and multiple themes that are carried through each design type -- making it easy for you to quickly spin up a visual marketing campaign across multiple channels.

550+ Royalty-Free Stock Photos ()

Okay, so this is the one resource on our list that isn't exactly a template. However, you can (and should) absolutely . These are completely free images you can use in your marketing campaigns -- no royalties or fees whatsoever. Use them on your website, on your blog, in your emails, in social media, or anywhere else without any worries about attribution or copyright infringement.

We have four collections of stock photos available to download:

Here's a preview of our collection:

To customize these images, simply plop them into PowerPoint and work your magic: Write captions, crop them, add thought bubbles, , and so on. Check out the following example of how we took one of our stock photos and made it our own by adding a screenshot to the laptop screen:

Download your free stock photos: | | |

While not a template, if you're just getting started with visual content marketing, you might also want to check out . Consider this the do-it-yourself (DIY) designer's handbook: It not only explains why visual content marketing is important, but it also runs through the types of visual content you can create, 10 best practices for DIY design, 23 free tools to help you with visual content creation, and a design evaluation checklist so you can ensure you're following all the DIY design best practices.

Ready to start creating awesome visual content quickly and on a budget? -- then start creating!

Editor's Note: This post was originally published in August 2013 and has been updated for freshness, accuracy, and comprehensiveness.