探花精选

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive . 

If you're still hesitant, keep reading — we've cultivated a list of email marketing statistics for to demonstrate just how powerful email can be. Here, you’ll find: 

• Email Marketing Stat Highlights for 2023
• General Email Marketing Statistics
• Email Marketing Metrics Statistics
• AI Email Marketing Statistics
• B2B Email Marketing Statistics
• Mobile Marketing Statistics
• B2C Email Marketing Statistics
• Email Marketing Demographics for 2023

General Email Marketing Statistics and Best Practices

• Email marketing is used by 31% of marketers. (探花精选 Blog Research, 2023)
• Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (, 2021)

• There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (, 2021)
• More than 347 billion emails are sent and received each day. (, 2022)
• 64% of small businesses use email marketing to reach customers. (, 2021)
• 38% of brands are increasing their email budget, and just 10% are making cuts. (探花精选 Blog Research, 2023)
• The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (探花精选 Blog Research, 2021)
• Emails with multimedia elements or formats with images and/or videos have the highest performance. (探花精选 Blog Research, 2023)
• The best time to send a marketing email is 9:00 AM - 12 PM EST, then 12:01 PM - 3 PM EST. The worst is 1 AM - 3 AM EST.  (探花精选 Blog Research, 2023)

• 22% of marketers (or the companies they work for) send marketing...