探花精选

The Definition of Smarketing [In Under 100 Words]

Written by: Sam Kusinitz
Tablet displaying a document titled

MARKETING & SALES SLA TEMPLATE

Align Sales & Marketing goals with this free template.

Updated:

Published:

The term "smarketing" refers to created through frequent and direct communication between the two.

The goal is to have measurable goals that each team agrees to hit so there's mutual accountability. For instance, Marketing might have a to hit, and Sales must agree to follow up with a certain amount of those leads.

Smarketing goals should be made together, and re-evaluated every month to identify opportunities for improvement on both teams.
Topics: Marketing and Sales Alignment

Related Articles

  • Service Level Agreements: 7 Steps to Writing an Effective One [+ Examples]

    Service Level Agreements: 7 Steps to Writing an Effective One [+ Examples]

    Jun 07, 2023

  • 10 Tried-and-True Tips for Sales and Marketing Alignment

    10 Tried-and-True Tips for Sales and Marketing Alignment

    Oct 07, 2022

  • The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions

    The B2B SaaS Sales Funnel: How Your Brand Can Optimize It to Boost Conversions

    Sep 06, 2022

  • How to Use Digital Marketing to Transform Your Business

    How to Use Digital Marketing to Transform Your Business

    Sep 16, 2016

  • The Essential Guide to Sales & Marketing Alignment [Free Kit + Templates]

    The Essential Guide to Sales & Marketing Alignment [Free Kit + Templates]

    Jun 02, 2016

  • 8 Historic Duos to Inspire Your Sales and Marketing Alignment

    8 Historic Duos to Inspire Your Sales and Marketing Alignment

    Aug 04, 2015

  • The Critical Role of Sales Development in Inbound Marketing

    The Critical Role of Sales Development in Inbound Marketing

    Apr 21, 2015

  • Welcome to the New Sales Process: How to Let Content Do the Selling

    Welcome to the New Sales Process: How to Let Content Do the Selling

    Sep 19, 2014

  • The Steps You Need to Define the Stages of Your Sales & Marketing Funnel

    The Steps You Need to Define the Stages of Your Sales & Marketing Funnel

    Oct 17, 2012

  • Demand Creation vs. Cold Calling

    Demand Creation vs. Cold Calling

    Jan 17, 2011

    Align Sales & Marketing goals with this free template.

      The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends.

      Must enter a valid email

      We're committed to your privacy. 探花精选 uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our .

      This form is protected by reCAPTCHA and the Google and apply.

      Thank you!

      You've been subscribed