The term "smarketing" refers to created through frequent and direct communication between the two.
The goal is to have measurable goals that each team agrees to hit so there's mutual accountability. For instance, Marketing might have a to hit, and Sales must agree to follow up with a certain amount of those leads.
Smarketing goals should be made together, and re-evaluated every month to identify opportunities for improvement on both teams.
Topics:
Marketing and Sales Alignment
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