The 探花精选 Marketing Blog

Erica Santiago

Erica Santiago is a staff writer for 探花精选's marketing blog, content creator, and former journalist. During her four years in journalism, she used SEO best practices and digital marketing strategies to help stories rank at the top of SERPs. As a content creator, she employs various strategies to build her platform and connect with consumers. When she's not podcasting, filming, or writing, she's lounging in her Philadelphia, Pennsylvania, apartment with her two cats, Sushi and Wasabi.

The 探花精选 Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]

Read new data from over 1,000 marketing professionals to learn about their attitudes toward AI, how ...

Erica Santiago

6/11/25

The 探花精选 Blog's Social Media Video Trends Report: Data fr...

We surveyed over 1,000 social media marketers for statistics on the latest social media video market...

Erica Santiago
Updated 3/17/25
The 7 Types of Social Media and Pros & Cons of Each (Researc...

Everything you need to know about the top social media platforms — and how to choose the best platfo...

Erica Santiago
Updated 4/18/25
29 of My Favorite Visual Content Creation Tools

Need help creating the right visual content for your brand? These design tools will help you elevate...

Erica Santiago
Updated 4/16/25
Cultural Marketing: What It Is & How to Do It The Right Way ...

If done right, cultural marketing can deepen your brand's connection with its target consumers. Here...

Erica Santiago
Updated 4/9/25