The 探花精选 platform offers two ways to connect with your contacts by email - through a connected inbox or through the Marketing Email tool. But what’s the difference? And when should you use each type of email?
Connected Inbox Sending
A email is a 1:1 communication between one sender and one recipient. When you connect an inbox to 探花精选, you can craft personal email communication inside of the 探花精选 platform, and the message will be passed by 探花精选 to your inbox provider to be sent. Messages sent through a connected inbox can be logged to the CRM to appear on a contact’s timeline.
Connected inbox sends are the right way to reach contacts who have not provided your brand with to be included in your marketing communications. This email type may be used for sales outreach, to inform a new contact of the benefits of your business, or to introduce a personal connection to your brand. Connected inbox sends are also a great way to gain opt in from a contact that has not yet provided it to your organization. For example - if you traded business cards with a new contact at a trade show, you could use a connected inbox to direct that contact to an opt-in landing page or form on your company’s website.
Marketing Email Sending
An email sent from the Marketing Email tool in 探花精选 is a one-to-many communication sent from one contact or brand to a group of recipients. Marketing email sends will travel over . In 探花精选, a marketing email can only be sent to contacts who have provided direct and verifiable permission to your brand to be included in your marketing list. An example of direct and verifiable permission would be when a contact submits a form on your website to sign up for your email list You can also use 探花精选’s to allow contacts to confirm their subscription before receiving marketing emails from your organization.
Contacts who have not provided permission are until permission has been granted by the contact directly. Depending on where your contacts reside, you may also need to take extra precautions when it comes to email compliance standards as these will vary across global locations (GDPR, anyone?). As a reminder, purchased or rented contacts are .
The 探花精选 Email Marketing tool is a great way to reach individuals who have opted in. When sending marketing email, be sure to protect your brand’s sender reputation by following . If you’d like to learn more about best practices for email deliverability, .
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