How do you grow your audience, show your expertise, and help your customers? When you start a blog with 探花精选, you’ll be well on your way to attracting leads and growing your business.
With 探花精选, it’s easy to publish content, thanks to that speed up content creation, keep formatting consistent, and make it simple to .
Below, we’ll walk through the steps to create a blog on 探花精选, develop a new post, and optimize your post with SEO tools.
Create a Blog on 探花精选
Note: You’ll need Marketing Hub Professional or Enterprise to access the blog feature on 探花精选
The first order of business is to set up a place for your blog to live. This includes setting up your blog on 探花精选 as well as defining the purpose and intention of your blog overall. What is the goal and theme of your blog content? What will you drive your readers to?
Overview of how to set-up your blog on 探花精选:
- From within your 探花精选 account, click the settings icon in the main navigation bar.
- On the left navigation panel, navigate to Website > Blog.
- Click Create New Blog. On the General Settings tab, you can choose a name for your blog, create a description that will be shown in search results, and select the blog URL (the website address where your blog is hosted). You can host your blog on your primary domain (www.yourcompany.com), or set up a subdomain (www.yourcompany.com/news or ). If you haven’t already connected your domain to 探花精选,
- Click Save. Your blog is ready to be filled with engaging content!
Want to learn more about getting a blog up and running with 探花精选?
Check out our .
Before you start publicizing your new blog, you may also want to . Your blog should feel like an extension of your company, so make sure to upload your logo and update the color scheme at the very least.
Create your blog post
When creating a new blog post you will want to do a few things:
- Pick a topic
- Create an engaging title
- Develop your content
- Add images or multi-media
- Craft a CTA for your blog post
Pick a Topic
Coming up with interesting content to fill your blog with might feel like an ongoing challenge. But there are many different strategies you can use so that you always have ideas to write about. Here are a few types of posts to choose from:
- How-To Blog Posts
- Curated Lists of Tools or Resources
- Interesting News or Stories
- Thought Leadership or Opinion Pieces
Write an Impactful Title
The title is why people choose to click and read your post (maybe even why you clicked on this post). It’s worth spending time selecting an interesting title.
Start with a working title that represents what you want your readers to know about the blog post. You might need to brainstorm a few different options to find the perfect one for your audience.
Finally, make sure your title is optimized for sharing. That means keeping it short enough that social networks and search engines will display the entire text. Aim for fewer than 70 characters or 8-12 words.
Compose Your Post
Next, you will do the majority of the work for your blog post which includes creating your content.
Here’s a short overview of how to compose a blog post in 探花精选:
- In your 探花精选 account, navigate to Marketing > Website > Blog.
- Click Create blog post.
- Hover over the blog post title module and click the pencil icon to enter your title.
- Click within the post body section to start typing your content.
Need a full walkthrough of how to create a new blog post?
Check out this.
Add Images and Multimedia
Adding relevant images can help make your content more engaging. Plus, when sharing your article to social media, interesting images will make your posts stand out and attract even more readers to your blog.
Craft a CTA for your blog post
Each of your blog posts should inspire the reader to take action. Including drives traffic to forms and other content that converts readers into prospects. Here’s an example of a CTA in 探花精选:
Consider what action you want the reader to take next. Do you want them to download an ebook? Sign up for a demo? Remember to take into consideration the stage of the buyer’s journey your reader is on.
Here’s how to create a CTA in 探花精选:
- In your 探花精选 account, navigate to Marketing > Lead Capture > CTAs.
- Click Create CTA.
- In the slide-in panel, select Custom Button, then customize the CTA's style to suit your blog’s branding.
- Next, configure your CTA options:
- Enter a name for your CTA that only you and the users in your account will be able to see.
- Link your CTA to one of your 探花精选 pages or blog posts, a 探花精选 meeting link, or an external link.
- Click Save. Your finished CTA will now show at the top of the panel.
- Click Finish to save your CTA.
Need to customize your CTA even further?
Check out the knowledge base article on
Using Search Engine Optimization (SEO) Tools
Search engines, like Google, are a huge opportunity for you to attract new visitors who are looking for something specific. (SEO) is the process of creating content that ranks higher on search engines, making your website more easily discoverable.
探花精选’s blogging platform provides many tools that can help you rank higher. Even if you don’t know anything about SEO other than that it’s important, 探花精选 will help you optimize your content as you create it.
To view SEO recommendations for your post, navigate to the Optimize tab within the post editor. Any items that need action will have a red circle with the number of items that need to be addressed.
Want to learn more about 探花精选’s SEO optimization tools?
Check out this article on
You may want to consider identifying topics within your content strategy and grouping your content by topics and subtopics. Creating blog posts based on defined topics helps your website get indexed more accurately by search engines (that means higher rankings!).
Want to learn more about creating a Content Strategy in 探花精选?
Check out this
Publish your blog post
Your content is written and optimized, now it’s time to publish. Schedule your post for the perfect time, and then use 探花精选’s distribution tools to maximize your potential audience.
Schedule or Publish Now
Click the Publish or Schedule tab and select Publish now to publish immediately, or Schedule for later to publish this post at a future date and time.
Distribute
You can choose to automatically post newly published blog posts to your shared social networks.
Interested in more information on setting up blog auto-publish?
Read the .
You can automatically send an email to your blog subscribers to let them know there’s a new post available.
Need more information on blog subscription options?
Learn how to in the 探花精选 Knowledge Base.
Next Steps: Drive More Traffic to Your Site with Great Content
Well done! You’ve published your first blog post in 探花精选 and are on your way to attracting new users to your site. Continue to write and publish helpful content to keep your blog active and grow your audience.
Continue to optimize your content and grow your blogging strategy. Check out this to learn more about Blogging in 探花精选.