探花精选

Most businesses have built at least a rudimentary presence on Facebook. But many marketers remain uncertain if their Facebook Pages are really pulling any serious weight toward driving traffic, leads, and sales to their sites.

As a 探花精选 customer, you have immediate access to some very powerful tools that make it easy to get the most out of your Facebook Page, by integrating certain actions seamlessly with your 探花精选 portal.

So before moving on to the more advanced topics of converting your Facebook visitors into leads, make sure that you've installed all the basic integrations that your 探花精选 software offers you.

To get started, choose Social Media under your Promote tab, then choose Social Media Accounts from the menu on the right.

If you haven't yet linked your Facebook account to your 探花精选 page, for complete instructions.

Step 1 - Track Your Reach

Track the growth of your Facebook network by enabling the Reach option in your Social Media tool. Set goals for your campaigns in terms of the percentage growth you'd like to achieve in Facebook fans each month, and monitor the results in the Reach tool, found under the Analytics tab.

Step 2 - Autopublish Blog Articles

Automatically publish each of your blog articles to your Facebook Business Page. No more manually posting your articles once you're published them -- the 探花精选 software does it for you. Customize the "publishing slug" (the words or phrase that precedes the URL of each post) by going to the Blog Options screen on your 探花精选 portal, under the Create tab.

Step 3 - Enable Social Media Publishing

The Social Media Engagement tool in your 探花精选 portal allows you to interact with relevant conversations across a number of different social media platforms, including Facebook. Once enabled, you can use this tool to post directly to your Facebook Business Page wall, without having to open a new window and log in to Facebook.

Step 4 - Enable Your Follow Me Module

The Follow Me Module automatically appears on any new page you create on your 探花精选 CMS, once you've enabled your social media accounts with this feature. This module makes it easy to include icons that link your visitors to your social media presence on Facebook, Twitter, and LinkedIn.

Next Steps

Are you ready to take your Facebook Page to the next level? Learn how to set up the on your Facebook Page at the next session of 探花精选 Day Camp!