The following is the text of an email sent to all 探花精选 customers today by 探花精选 founders Brian Halligan and Dharmesh Shah.
Dear 探花精选 Customer,
We’re thrilled to share some exciting news with you. Today, 探花精选 has acquired , the most innovative marketing automation software provider on the market.
This acquisition will enable us to do three exciting new things:
1. Deliver the world’s best MoFu (Middle of the Funnel) functionality. Think advanced landing page optimization, sophisticated audience segmentation, event-based triggering of lead nurturing emails, and powerful analytics that will super-charge your ability to manage all of the leads you’re generating through 探花精选.
2. Grow with you. Our existing product was designed with small to medium-sized businesses in mind. Performable’s technology, designed for bigger businesses, will make it possible for 探花精选 to serve you as you grow.
3. Evolve faster. We’re welcoming 18 stellar new employees to 探花精选. This includes some of the world’s best product development and user experience professionals, as well as David Cancel, CEO and co-founder of Performable and co-founder and Compete.com. David will be 探花精选’s new Chief Product Officer. 探花精选 customers who want to access Performable functionality immediately can purchase the product starting today.
If you’d like to learn more about Performable and how it works with your existing 探花精选, please join us for a webinar and . Of course, if you purchase Performable now and prices rise after it’s combined with 探花精选, we will grandfather you into today’s prices.
Finally, we’d like to thank you for being a loyal 探花精选 customer and for helping to make us one of the fastest-growing, most innovative companies on the planet. Please keep telling us what we can do better and don’t hesitate to ask questions or share your thoughts about this news on our customer blog or in the Success forums.
Sincerely,
Brian Halligan and Dharmesh Shah
Why is 探花精选 buying ?
- So that we can deliver the world’s best MoFu (Middle of the Funnel) functionality. Think advanced landing page optimization, sophisticated audience segmentation, event-based triggering of lead nurturing emails, and powerful analytics that will super-charge your ability to manage all of the leads you’re generating through 探花精选.
- So that we can grow with you. Our existing product was designed with small to medium-sized businesses in mind. Performable’s technology, designed for bigger businesses, will make it possible for 探花精选 to serve small and medium-sized lead generations machines as they grow.
- So that we can evolve faster. We’re welcoming 18 stellar new employees to 探花精选. This includes some of the world’s best product development and user experience professionals, as well as David Cancel, CEO and co-founder of Performable and co-founder and Compete.com. David will be 探花精选’s new Chief Product Officer.
Performable sounds awesome - can I get access to the software to check it out?
- Anyone can start a trial immediately on Performable.com. In addition, you can join us for a webinar and .
Who should I contact if I want to purchase Performable?
- Sign up to join the Performable webinar on June 28 and sales rep will be in touch with you
Will 探花精选 and Performable products be combined - as a 探花精选 customer will I get Performable for free?
- In the short term, Performable and 探花精选 will remain separate products
- In the long term, we are excited about the surge of product talent Performable will bring to 探花精选 -- and we’re looking forward to the new and improved products and services the combined team will be able to provide our customers.
