探花精选

How to Become a 探花精选 Influencer in 5 Easy Steps With the 探花精选 Community [Customer Story]

M. Frank Johnson
M. Frank Johnson

Updated:

Published:

If 探花精选 hadn't tricked my brain into thinking learning was fun, I would've quit long ago.

busy-hands-typing-in-flatlay

Okay, maybe that’s not 100% true. But you get the point. Learning can be challenging—at least it was for me.

The thing is, college degrees and certificates aren’t for everyone. And that’s okay. There are so many ways to learn and teach others.

In fact, learning is what it takes to be successful using "the Formula One of Marketing Automation platforms" — aka: 探花精选. Fortunately, the 探花精选 Community has figured out a way to make learning almost as much fun as driving fast with the top down — by helping other 探花精选 users.

 

What Is the 探花精选 Community?

If you use 探花精选 and haven't heard of the , you're in for a treat. Imagine an online community where over 50,000 探花精选 users globally collaborate to ask and answer tough questions about their favorite marketing, sales, and service automation platform—探花精选.

The great thing about this online community is that all 探花精选 users are welcome to join the conversation—customers, partners, users, and 探花精选 employees.

“The Community is a fantastic way for 探花精选 users to learn together and grow together—we stress the importance of collaborative learning here on the 探花精选 Academy team.”

—Abigael Donahue, 探花精选 Academy

We're talking 探花精选 Product team members—the folks who build 探花精选; 探花精选 Academy team members—the folks who teach 探花精选; 探花精选 Agency Partners—the folks who offer 探花精选 services; former 探花精选 employees; independent 探花精选 Consultants; 探花精选 Certified Designers; 探花精选 Connect Integration Partners; 探花精选 Support Specialists; 探花精选 Community Managers; and everything in between. You name em—they're all there answering questions on everything 探花精选 and more.

And then there’s : a 探花精选 influencer.

 

Who Are 探花精选 Influencers?

Among this collection of people in the Community, there are those who stand out for a variety of reasons. Some for having achieved notable milestones (e.g., Top Solution Authors who've published the greatest number of 探花精选 solutions). Others for being helpful by publishing comprehensive answers to 探花精选 questions. And finally, those who are just scary 探花精选 smart about 探花精选 technical topics—Salesforce integration, 探花精选 development, 探花精选 marketing tech, etc. I refer to these people as “探花精选 influencers.” They can also be known as “探花精选 Community Champions.” No matter what you call them, one thing’s for sure: They’re using their knowledge and expertise to help others grow better together. 

Even though many of these influencers don't actually work for 探花精选, all of them contribute to making 探花精选 a better platform. You can usually find them each day by searching the Community, reading the Recent Solutions, or viewing the .

 

Why Become a 探花精选 Influencer?

Working in a field many people don't understand can be challenging at times. Marketing technology, or “martech,” is one such field. 

I mean, there’s a good amount of business people who have heard of landing pages, lead capture forms, and email marketing. But few outside of the marketing department give martech much thought beyond that. The 探花精选 Community is the oasis in that desert of misunderstanding. It allows you to find and make real connections with people who already know what 探花精选 is—all without leaving your desk.

Becoming a 探花精选 influencer? Even better.

During my first year as a 探花精选 influencer, I met scores of new 探花精选 clients, received double the number of invitations for new 探花精选 work, and was ultimately invited to attend INBOUND (free). I live in Florida, and (like Dharmesh Shah) I'm an introvert, so I didn't go. But hey, it was nice to be invited.

Looking to share your own expertise in one of the largest marketing communities? Check out my five tips below on how you too can be a 探花精选 influencer. 

 

5 Steps to Becoming a 探花精选 Influencer

1. Use 探花精选 to communicate with and track subscribers and leads.

You may have heard someone at 探花精选 use the casual phrase, "We eat our own dog food." This old adage perfectly sums up the practice of using one's own products and services internally.

Using the tools you intend to support increases your credibility as a service provider.

Here are a few of my favorites (along with some quick links for you to access them right in your 探花精选 account):

  • Sales email templates 

  • Sequences 

  • Workflows  

 

2. Share freely with no expectation of anything in return.

Answering questions in the 探花精选 Community helps deepen your understanding of the platform. Ultimately, you'll become better at serving your existing 探花精选 clients. 

Also, writing Community posts isn't all that time consuming — so you can probably whip one or two out before breakfast. And, Community posts are read by MANY more readers than commenters. 

 

3. Establish your digital presence on either a website, an appropriate social platform, or both.

Some say, "Success is being prepared for opportunity before it arrives on your doorstep." Just because you're sharing freely with no expectation of anything in return doesn't mean you shouldn't be prepared.

You'll want to have a place where prospective clients can contact you outside of the 探花精选 Community. 

 

4. Share often and with focus.

Sharing posts multiple times daily is best. However, you'll want to set a pace that works for you.

Leading 探花精选 Solution Authors (aka “Top Contributors”) generally share every day (Monday through Friday), but not all. Here are a few 探花精选 influencers who don't share every day, but who are influencers nonetheless:

  •  — Salesforce Administrator (探花精选 Alumni)
  •  — 探花精选 Gold Agency Partner & Connect Partner
  •  — 探花精选 Gold Agency Partner
  •  — 探花精选 CMS Developer (探花精选 Alumni)

 

5. Don't be afraid to ask for the "solve."

Just like CTAs and closing deals, you need to ASK for your solution to be accepted.

While most people in the Community are very thankful for help, some don't understand that more than half of all solutions provided there are offered by 探花精选 experts who aren't 探花精选 employees and who aren't paid to offer their assistance.

Similar to email marketing, you'll want to ask that your solution be accepted even if the solution is compelling and obvious. Doing that one thing will increase the acceptance rate by 20% – 30%.

 

Final Thoughts

When you write for the 探花精选 Community, you build connections with 探花精选 users that are based on more than just factual information. On the Community, we strive to help 探花精选 users understand how we view 探花精选 in context to the full marketing technology stack. The Community gives us a reliable place to do that. 

It's a little scary in the beginning, but after the first few questions/answers, you'll feel right at home. And, you and your brand will grow as a result. Guaranteed! 

Good luck and see ya there.

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