When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads. This type of content isn't self-promotional — you typically use it to answer industry-related questions and address topics that'll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer.
But we all know that the buying journey doesn't end once someone's received a free ebook — and your content shouldn't, either. To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content.
But what does that actually mean? How do you make content that'll help your company sell?
Doug Kessler, famous for his previous SlideShare presentations on the and , has put together the following presentation to help answer those questions. Flip through it to learn how you can make your content less about marketing and more about selling — without being spammy about it.
What other tips do you have for creating content that helps generate more customers?
This post originally appeared on .
