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Does your firm do inbound marketing?

This seems like an easy question.

Either the answer is "yes", in which case you already understand the importance and the benefits, or it’s "no", and you need to learn them. But it’s not as simple as that. Many people who do inbound marketing only perform the most cursory inbound tasks, without any strategy for success, or worse yet, with mistaken notions about how inbound marketing actually works.

Many who answer "no", meanwhile, are perfectly satisfied with the marketing strategy they have and see no reason to change it. Or they think that inbound is some flash in the pan fad that can’t compare with traditional, tried-and-true marketing tactics. And all of these responses fail to address the main issue: Why is inbound marketing important for your agency and for your clients?

Inbound marketing is far more than just a flash in the pan. For years, it’s been a key strategy for countless major companies and brands, and it stands poised to grow even more necessary in years to come. Why? Because it works. Statistics show that inbound marketing generates three times more leads than traditional outbound methods. Not only that, inbound costs, on average, . And these leads have a far higher close rate than outbound leads, as well.

This is because inbound marketing allows companies to target potential customers in ways that outbound can’t. Rather than sending out a blanket message in the hope that the right people will pay attention, inbound marketing focuses on where a company’s target audience is and what they’re looking for. That way, you can help your clients market to them directly, and in a way that interests them. And better targeting means higher quality leads, and ultimately more customers.

To help you get a grip on the core ideas behind inbound marketing service offerings agencies provide, we’ve created a new ebook — which you can download for free by .

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