探花精选

Social media was on everyone’s mind this past year, making headlines online and offline. We saw the rise of Pinterest and Instagram and the fall of Facebook’s IPO. Other big news included Twitter’s restriction of API access, Facebook’s $1 billion splurge for Instagram and MySpace’s rise from the dead. The 2012 presidential election only confirmed social’s true communication potential.

While consumers started conversations and created social stories, the marketers experimented and continued to search for what these channels could mean for brands. With the industry’s never-ending quest to rule the world of social, we had plenty of favorites to choose from for 2012.

“Pinterest succeeded because it feels familiar. It feels light, airy, open and inviting, like a well-designed catalog should.”

“Conversations are currency, and the more that clients can build a base of knowledge of social media tools, the more you as an agency will be able to build a more effective and robust digital strategy that your clients will understand.”

“Influencers are smart. They have become influencers because they can tell marketing crap from reality. So here’s the thing: for this to work, you have to genuinely engage these people.”

“The future of P2P tech has nothing to do with a service person showing up late for a home visit, a hotel room air conditioner making a rattling noise or somebody’s hamburger not being warm enough when served. All of that falls into the water is wet category”

“Recent research has found that 60 to 70 percent of adults use a second device or ‘second screen’ such as a mobile phone, laptop or iPad while watching television.”

“The honest truth is no one — regardless of claims otherwise — has cracked that digital nut yet. Tactic, platform or latest fad, it is clear that no one owns anything or has stood out for long.”

“Personify the brand. Would it be male or female? Younger or older? Funny or more reserved? What are the values and beliefs of this brand ‘person’?”