MTV Networks' Logo TV recently celebrated its 10th anniversary by releasing the Top 25 Trailblazing Companies list, honoring brands that have advocated for the LGBT community through marketing and advertising.
More and more brands have made it a priority to promote inclusivity and diversity in their brand messaging, and a reveals why it's good for business. Consumers under the age of 34 say they'd be more likely to buy repeatedly from an LGBT-friendly company, and 54% said they would choose a equality-focused brand over a competitor.
In addition, LGBT consumers control an estimated , and from a brand after seeing an equality-themed ad.
Check out , and review the top 11 most-LGBT friendly brands (there was a tie for the #10 spot) and how they are advocating for the community in their advertising below:
1) Google
2) Johnson & Johnson
3) Wells Fargo
4) Marriott
5) Gap
6) E&J Gallo Winery
7) Anheuser-Busch
8) Hilton Worldwide
9) Coca-Cola
10) General Motors
11) Unilever
Featured image via .
Don't forget to share this post!
Related Articles
14 Stunning Examples of Brand Style Guides
Your Favorite Agency Post Articles of 2015
Socially Stylish: 10 Fashion Brands With Impressive Instagram Accounts
Plan and launch an effective advertising campaign with this guide and set of templates.
Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform